How OG Pilot event remakes could help Brooklyn Botanic Garden unlock $225K in ticket revenue
Day #9 of #100DaysOfOGRemakes explored how Brooklyn Botanic Garden’s serene events might convert better with richer OG previews. These OG Pilot concepts add on-brand visuals, date/location overlays, and CTA prompts that could earn 3× more clicks.
Monthly organic visits
96.2K (Ahrefs)
Potential ticket uplift
750 per month
Annual revenue gain
$225,000
The problem: tranquil events, silent previews
Brooklyn Botanic Garden’s event pages set a mood—bonsai workshops, fall foliage mornings, lightscape walks. But when those pages hit social feeds, the OG images were static snapshots without context. Audiences had no dates, times, or urgency. Scroll. Scroll. Skip.
- • Generic images omit the event name and timing, so shares feel like random garden photos.
- • No location cues, leaving out-of-town visitors guessing if the event is even in Brooklyn.
- • Missing CTAs and limited campaign branding flatten excitement and urgency to buy tickets.
“Brooklyn Botanic Garden’s event pages are gateways to serene escapes. But their OG images? Just static snapshots that leave users guessing. The remade previews overlay title, date, and location—every share becomes a mini invite to book tickets.”
What could change if OG Pilot guided the garden
By ingesting Brooklyn Botanic Garden’s visual language into OG Pilot, we prototyped templates that auto-fill event metadata. In practice, each share could extend the garden experience, drawing visitors into Lightscape, Bonsai classes, and seasonal moments with instant clarity.
Context-rich overlays
Injected event name, dates, timing, and location directly into the artwork so every share acts like a mini invitation.
Brand-consistent templates
Matched Brooklyn Botanic Garden’s calming palette, typography, and photography style inside OG Pilot templates.
Channel tuned variants
Delivered platform-specific crops and copy callouts for Instagram, Facebook, and partner newsletters.
Modeled path to a $225K annual uplift
Drawing on Ahrefs data and tourism benchmarks, we modeled how OG Pilot’s enriched previews could transform curiosity into booked tickets:
- • 96.2K monthly organic visits valued at $67K → estimated 120K visitors overall (modeled).
- • Event pages may drive ~12K social shares. OG Pilot previews are modeled at a 3× click boost.
- • Conversion lift assumption: 1.5% → 2.5% once share context improves.
- • Result: +30K visits/month → 750 potential extra ticket sales at $25 average price.
- • That’s $18,750 per month — or $225K per year if the benchmarks hold.
For cultural institutions, every share counts. OG Pilot can ensure each preview carries the full invitation—no copy/paste required—so this upside stays within reach.
Every share becomes an RSVP
OG Pilot keeps event details synced across every social platform. Teams can trigger crawls ahead of each new exhibit, light show, or member morning to keep previews fresh and on-brand.
Download the concept Brooklyn Botanic Garden OG Pilot images
These sample previews were generated inside OG Pilot as an exploratory remake. Duplicate the template, map your metadata, and go live across every channel without waiting on a custom design sprint.
Home page hero
Highlights the seasonal highlights, on-brand typography, and automatically includes the logo.
Members' Fall Mornings event
Layers the event name, image, dates, and location, plus the logo for a more personalized feel and increased engagement.
Outdoor Bonsai Display event
Brings the intimacy of the bonsai centenary anniversary event into the feed with the event name, image, dates, and location, plus the logo for a more personalized feel and increased engagement.
Turn your next event share into a sold-out experience
Connect your domain, generate branded OG images, and keep every event page up to date as programming changes. OG Pilot handles the previews so your team can focus on unforgettable experiences.
Ready to pilot OG Pilot?
Start your free trial, import your brand system, and launch event previews that earn their clicks.